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Keenspot revenues, new comics

Via Carson Fire:

Keenspot has announced its revenues for 2003. Money quotes (quite literally):

"Our 2003 gross of $188,475 is an 81.2% jump over 2002's $103,976 in revenues," said Chris Crosby, Keenspot Co-CEO "These numbers certainly aren't spectacular in comparison to major traditional print publishers, but they show that webcomics are a thriving, growing industry that could be a major force in the future of entertainment."

Chris is right about it not being spectacular in comparison to major traditional print publishers. Indeed it's worrying that after 4 years, the company still isn't making a living for absolutely anyone involved. Nevertheless, with 4 years of learning everything the hard way under their belts, the Keen people now have something to build upon. The latest batch of promotions is proof of that. Skirting Danger which I blogged about earlier, got 17,000 visitors and 208,000 pageviews on its first day at Keenspot. Sore Thumbs also posted very high visitor numbers on its premiere day. (Their Extreme Tracker says 21,534.) Those are numbers that I'm sure many a Modern Tales cartoonist would murder for.

Keenspot knows its target audience, raises the quality bar for new comics a little bit with every new wave of acquisitions, and uses the popularity of the comics already present to drive the marketing machinery for new comics. Unless the web advertising market tanks again (always a real possibility) they could well double their takings again. And that means even more cartoonists get a Four! Figure! Check! every quarter.


This page contains a single entry from the blog posted on March 17, 2004 12:20 PM.

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