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Political quickies

Worth reading:
Blood and Treasure: Brand Orange about the men behind the curtains of the Ukraine's Orange Revolution:

OK, so what do we think of freedom as a brand management strategy? The obvious answer is: who cares, so long as it works. I think it’s a bit more complicated than that for a couple of reasons.

And Brad deLong: Cats vs. Dogs, State vs. Treasury, Diplomats vs. Economists on why the economist's approach to international trade, as a way to align long-term interests is more important and, in the long run, more beneficial, than the diplomat's approach, which is to use trade relations as carrots and sticks:


...in the long run we all have an enormous mutual common interest in peace, tolerance, and prosperity. And we have virtually no interest in most of what governments choose to fight about. Who cares today whether the signs in Strasbourg say "Strasbourg" or "Strassburg"? Who today is willing to fight and die to make Vancouver part of the United States of America? Who cares today whether the eighteenth century saw members of the Bourbon or the Habsburg dynasty seated on the throne of Spain?

This has very powerful implications. For one thing, it means that next to nobody in the foreign relations community is thinking about a set of issues that is one of the key sets of geostrategic issues for America today. What set? Let me back up a century and a half.

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